Apple Matters

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Two months ago I proclaimed that I switched back to my DELL, however omitted to mention that 2 weeks later I went back to my Powerbook. I am often confused and rapidly change my mind about technology and things otherwise. Brand me a flip-flopper and slap me silly but … I enjoy switching from one extreme to another and passionately defend my almost random choices.

After using my Powerbook for five months, I find myself very attached to it and have not yet encountered an incident where I cannot solve some sort of incompatibility. If my job was to take away my machine, I would most likely purchase an expensive Powerbook with my own money.

Apple has received very good rap in the recent months primarily to it’s good sales of iPods and Powerbooks. Now, their cute shiny technology has to be backed up by some serious business decisions and I fear they will thoroughly screw up (again). Clearly, Real, Napster and Microsoft will stage a bloody fight for domination of on-line music sales and collectively trample all over their little gay brother (no matter how intelligent and cute he is). All jokes aside, how can anyone seriously think that a major giant like Microsoft, with vast experience in vanquishing competition, will allow Apple to step on their toes? Apple must urgently team up with other giants for massive fight that’s coming (let’s exclude HP iPod collaborative out this, because, seriously, it’s a joke). If three of the biggest PC makers are wooing Jobs to let them license OS X, take this opportunity and run! OS X is based on NeXT which has been ported to run on x86; it’s been rumored that Apple is considering porting their OS however they want to stay true to their loyal base - what hogwash! Port and expand as quickly as you can while the buzz is out.

Mistakes are already being made. Little things like alienating resellers remind me of the old days. Blatantly spitting into developers’ faces is potentially unprofessional and dangerous. The hype is there, iPod is a success, folks are now buying Powerbooks and Mac Minis but the ground for Apple is evermore shaky. The company must remain hungry, humble and intelligent yet there are already visible signs of procrastination and arrogance; let’s hope stupidity won’t kick in.